When I discovered that our new Forever Radiant Kit was inspired by Moroccan blue tansy, I was transported. The intense cerulean color, the evocative floral scent...each new product spoke to me of palm-shaded courtyards and warm desert winds.
A few years ago, I spent a week in Morocco, trekking through the markets of Marrakech. Each day I awoke to the sound of muezzin chanting and slipped past the guesthouse’s cool mosaic fountain to venture out into the desert heat. I passed long afternoons wandering curated gardens, sprawling palaces, and the spice-fragrant stalls of Jemaa el-Fna. I lost myself in the winding souks and alleyways, dazzled by the array of gleaming bangles, stained-glass lanterns, and jewel-toned rugs.
It was a land of mystery and enchantment that remains emblazoned like a beacon in my memory.
I remember taking a long day trip into the Atlas mountains. We were driving from Marrakech to Ait-Ben-Haddou, an ancient kasbah that perches at the edge of the Sahara like a glistening sandcastle. Across the hillsides, flowers punctuated the rugged and rocky terrain in rare bursts of light.
Up in the peaks, we pulled over to admire the mountain vista from an overlook. Stony slopes rose and fell around us like the waves of a storm-swept ocean. It was stark, and bleak, and beautiful.
“Yallah, habibi,” our driver called, bidding us to “come along, my dears” back to the van. Before we left, he paused to pluck wildflowers growing up through a crumbling stone wall, presenting them to us with a flourish.
I didn’t realize, then, that the flowers were called blue tansies and were more than they appeared — wild, tenacious, and deeply restorative.
Blue tansies dot the Moroccan landscape in elusive pockets, beginning their lives as tall, weedy plants crowned in golden clusters. Picked in their thousands, the yellow buds are transformed through steam distillation, emerging as an oil blue as the Mediterranean sea.
This sapphire-hued essential oil gives the flower its name and carries blue tansy’s signature perfume, a sweet and herbal bouquet prized in aromatherapy. Even a subtle waft can soothe and lift your mood, creating a moment of perfect tranquility. It’s the same honeyed scent that strikes me when I use the Forever Radiant Kit, drifting from sun-drenched Moroccan memories to ease my spirits first thing in the morning or as I prepare for a restful sleep.
As I first explored each product, I discovered that this enticing indigo oil goes far beyond aromatherapy. Growing in challenging, rocky climates uniquely infuses blue tansy with nutrients it needs to survive, and these same nutrients bathe your skin in illuminating nourishment.
Preventative aging is about supporting and empowering your skin to keep your innate beauty at its peak. For this holistic goal, blue tansy is a perfect fit. Our gentle blue tansy oil helps restore peace to your sensitive skin with lush reserves of sabinene, chamazulene, and camphor. These botanical compounds enrich your complexion with protective antioxidants to help preserve its natural glow.
Camphor, in particular, makes blue tansy the perfect balm to cherish and maintain your youthful skin.
Soothing, nourishing, revitalizing...it’s no wonder that blue tansy has been treasured for generations. Trends ebb and flow, but skin-enhancing botanicals like blue tansy stand the test of time.
Blue tansy oil is almost too valuable for its own good. As the secret of its true worth trickled out from Morocco to the rest of the world, demand rose and wild blue tansy was nearly harvested out of existence.
Even now, it is one of the most expensive and coveted essential oils on the market. Some suppliers cut corners by mixing blue tansy with cheap vegetable oils or replacing it with oil from the common tansy — which lacks skin benefits and is dangerously toxic.
But cheap products produce cheap results. That’s why Averr Aglow uses nothing but the best.
Our pure blue tansy oil is of the highest grade, suffusing your skin with nutrients for an authentically luminous finish. And because we are conscious of preserving this precious resource, our blue tansy is collected with sustainable practices. So you can embrace this incredible botanical with utter confidence and care for the world around you.
Blue tansy is a gift from nature, and we feel so fortunate to share it with you through our Forever Radiant Kit. By including blue tansy in our products, we hope not only to fill you with the confidence of lasting, beautiful skin — we hope to bring you back with us to the untamed blooms on that high Atlas overlook, with sunlight dappling the mountains and the North African breeze in your hair.