Skincare labels are full of vague and misleading promises. Today, we’re breaking down common terms so you can make better decisions about products in your skincare routine. We only get one face — better treat it right!
“Alcohol-free” labels actually refer to one specific alcohol: ethanol. It’s used in skincare as a preservative or to leave you feeling tightened and refreshed.
Sounds good, right? But many brands use too much, or get cheap-grade ethanol to cut costs. These products strip your natural oils, causing flaking and irritation.
Averr Aglow only uses tiny amounts of ethanol, as a carrier for naturally-toning witch hazel. We also don’t cut corners: our ethanol is of the highest purity. It’s even safe for sensitive skin! Just check out the rave reviews on our Radiant Cleansing Nectar and Clear Skin Elixir.
Real talk: no cream in the world will stop you from aging or let you Benjamin Button your way backwards. “Anti-aging” actually describes products that slow or hide signs like wrinkles and sagging skin.
That’s okay! Getting older is a part of life.
Instead of stressing, create a skin-positive routine. Choose nourishing products like our Perfectionist Overnight Serum, which contains rejuvenating botanicals. Acai helps improve skin’s natural elasticity, and prickly pear helps ease fine lines, wrinkles, and discoloration.
“Anti-pollution” products are typically aimed at airborne contaminants like the dirt and chemicals in smog.
Some claim to form a skin-protecting barrier, and others claim to detoxify your skin after the fact, but the effectiveness of anti-pollution skincare is still up for debate.
Until there’s more scientific evidence, take any anti-pollution claims with a grain of salt!
Cruelty-Free / No Animal Testing
We love animals! But not all “cruelty-free” claims ring true. There are no legal definitions for “Cruelty-Free” or “Not Tested on Animals,” allowing some cosmetics companies to mislead consumers.
Some companies don’t do any animal testing themselves, but use suppliers who do. Other companies hire independent labs to do their testing. Technically, they didn’t do it, so they’re still cruelty-free, right?
Here at Averr Aglow, we don’t play word games. There is no animal testing on our products — not by us, any of our suppliers, or any third-party labs.
“Dermatologically Approved” sounds more meaningful than it is. Essentially, a dermatologist has tested the product, and not found it harmful. But there’s no way to tell how extensive (or not) the testing was.
Don’t rely on this dubious label! Instead, research your skincare company’s values. Why should you trust them? Do they value the customers or their bottom line? This may give you better insight into the product’s quality.
Hypoallergenic products are appealing as a gentle skincare option, but there are no federal standards for the term. Companies calling themselves “hypoallergenic” don’t have to back up their claims, making the term almost meaningless.
While some companies create truly hypoallergenic products, others use the term to trick you out of cash. Proceed with caution!
“Non-comedogenic” may help identify products that won’t clog your pores, but the term’s credibility is questionable, and probably not the miracle solution you’ve been searching for.
Typically, “organic” ingredients have not been genetically modified or exposed to synthetic pesticides or fertilizers. However, the term “organic” in cosmetics isn’t regulated, so it’s crucial to take a closer look at the product behind the claim.
It’s easy to confuse “cruelty-free” and “vegan,” but they actually have totally different implications!
Cruelty-free means that a product has not been tested on animals, but may still include animal products in the ingredients.
Long Story Short
You may be disappointed by the lack of oversight on all these skincare promises. But with a little knowledge and healthy skepticism, you can wade through the hype. Just remember to evaluate with the three T’s:
Trust, Truth, and Transparency!